Revenue Enablement Built From The Field Up
I've sold in boardrooms, sales floors, and everywhere in between. That breadth is not a footnote. It's the reason the work I do actually sticks.
I've Been on Both Sides of Enablement Problems
I started as a seller who lived with bad enablement. Too many tools, not enough clarity, and training that didn't stick. When I moved into enablement leadership, I was determined to fix what I knew was broken.
As Senior Manager of Sales Enablement at a Fortune 500 enterprise fleet company, I built enablement systems at scale. I designed customer-first strategies, consolidated fragmented tech stacks, and turned scattered resources into unified systems that sellers actually use. I managed enterprise-scale tool implementations, including Gong from demo to full integration, and drove adoption across complex, multi-layered sales organizations.
15+
Years in Revenue Enablement & Sales Execution
Spanning SaaS, manufacturing, professional services, specialty retail, hospitality, and consumer goods.
Fortune 500
Enterprise Enablement Manager Experience
Built and ran enablement at MICHELIN Connected Fleet, one of the world's most recognized brands.
04
Distinct Industries Enabled at Scale
B2B SaaS, manufacturing, CPG, and hospitality. Not many consultants can say that.
Gong
Certified Program Manager
Full lifecycle implementation experience, from demo and procurement to rollout and adoption.
My Philosophy
I've seen firsthand how enablement functions fail when they're built for reporting instead of selling. Every strategy, process, and resource I build comes back to four core beliefs.
Customers Over Process
Technology and methodology are just tools.
Real enablement success comes from designing every strategy, process, and resource around how customers actually buy, not how you want to work.
Simplicity Over Complexity
The most effective strategies are often the simplest. I help your sellers strip away the noise, focus on what actually works, and execute with clarity. One clear playbook beats 10 scattered resources
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Execution Over Theory
Theory without practical application is worthless. I don't just hand you a strategy that worked somewhere else and hope it fits. I stay embedded to help your team implement, iterate, and ensure it actually works in your environment until it becomes second nature.
Adoption Over Features
The best strategy in the world means nothing if your team doesn't use it. I design systems based on feedback from the people who'll actually use them, ensuring adoption is built in from the start, not bolted on after launch.
Sales Experience
Most enablement consultants have lived in one motion. I've enabled across all of them, which means I know how the playbook shifts depending on how your team actually sells.
Enterprise Sales
Field Sales
Inside Sales
Customer Success
Channel Sales
Sales Engineering
Account Management
SMB / SDR
Public Sector
E-Commerce / Dropship
Event Based Sales
Brand Activation
Direct - to - Consumer
Why I've Sold Everything
My family told me I could sell anything, but I wasn't fully bought in until I accidentally sold a townhouse. That's right. I was helping my mother, a realtor, provide a tour of a townhouse to a young couple and returned to continue a conversation about countertops, cabinets, lighting... all to the tune of an additional $40,000 in upgrades. That settled it.
So I tested the theory. I spent three years standing in pet food stores on weekends, convincing people to switch their dog's food.
If you've never tried that, I'd recommend it. People do not mess around when it comes to their pets.
It is one of the most stubborn buying decisions a consumer makes, and it taught me more about discovery and trust than any sales training program ever could.
After nearly a decade in management consulting and hospitality, I found the enablement field.
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"I enable well because I have sold, in the field, in enterprise boardrooms, across industries most enablement consultants have never stepped foot in."
