Strategy | Merrill | Revenue Enablement Consulting

I’ve heard it far too often Operations designs the perfect process, Marketing builds a sop

A collection of formulated tactics
is not a sales strategy.

Your teams are busy, but are they aligned?

You've invested in new tools, but adoption is low. You've launched a sales methodology, but can't measure its impact. These aren't execution problems. They're symptoms of disconnected tactics masquerading as strategy.

Is Your GTM Strategy Truly Customer-First?

The Silo Effect

Your teams are working hard. Operations has streamlined processes, Marketing has built a sophisticated funnel, and Sales is holding their teams accountable. Everyone is focused on doing their job well.

So why isn’t it working? The gap isn’t in the effort; it’s in the alignment. When each department optimizes for its own KPIs, the customer journey becomes fragmented. This is the silo effect: a collection of well-intentioned but disconnected activities that create friction for the very people you’re trying to serve.

The Power of an Outside-In Approach

The opportunity is to shift your perspective from internal processes to the external customer experience. What if your GTM strategy was designed from the outside in? Instead of asking ‘How can we sell better?’, we ask ‘How can we make it easier for our customers to buy?’

This shift unlocks incredible potential. It forces us to break down departmental walls and build a single, unified revenue engine where every activity is designed to create a seamless, valuable, and memorable customer journey.

From Silos to Synergy

I don’t come in with a rigid, one-size-fits-all methodology. I start by listening. I immerse myself in your business to understand your customers, your teams, and your goals. Then, we work together to build your customer-first playbook.

My approach is grounded in real-world experience, not theory. We’ll map the entire customer journey, facilitate cross-functional workshops to ensure buy-in, and develop practical tools and training that your teams will actually use. This is about building a strategy that is not only brilliant on paper, but also achievable in practice.

Frictionless Experiences

When your GTM strategy is truly customer-first, the results are transformative. You’ll see more than just an increase in revenue; you’ll see a fundamental shift in how your teams operate.

What You Can Expect:

A frictionless customer journey means deals close faster.
Marketing efforts are directly tied to revenue, not just vanity metrics.
A seamless onboarding experience creates happier, more loyal customers.

When everyone is working toward the same goal, silos disappear and a culture of collaboration emerges.

Customer-Centricity Should Never Be an Afterthought

True growth happens when you stop designing from the inside-out and start from the customer’s perspective. This requires a deep understanding of their journey, challenges, and motivations. Align every internal function, from product to marketing to sales, around the customer’s needs to create a sustainable engine for value creation.

A strategy isn’t actionable unless it is built with the customer at its core, ensuring that every tactic serves a purpose in their journey.

What's Included in a Strategic Partnership

Customer Journey Mapping

We’ll map every touchpoint from awareness to advocacy, identifying friction points and opportunities to create a seamless, customer-centric experience.

Alignment Workshops

I'll facilitate cross-functional brainstorming sessions to break down silos, establish shared goals, and together, we will build a unified GTM plan that everyone is invested in.

Supportive Materials

Together we will create comprehensive playbooks that equip your teams with the tools and training to navigate tough conversations, win against the competition and launch with impact.

About Services & Pricing:

Contact me today for a free assessment and we can discuss which of my services are best suited for your business challenges, aspirations and available resources.

A collection of formulated tactics is not a sales strategy.